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8:00 AM - 8:30 AM: Registration and Light Breakfast
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Doors open for registration.
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Light breakfast, coffee, and networking.
8:30 AM - 8:45 AM: Welcome and Opening Remarks
8:45 AM - 9:30 AM: Session 1 - "Great Wine is Made in the Vineyard"
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Speaker: Dr. Sarah Lowder
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Discussion on the importance of vineyard practices in winemaking.
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Strategies for optimizing vineyard conditions to produce exceptional wine.
9:30 AM - 10:15 AM: Session 2 - "Optimizing Spray Programs for Vineyard Success"
10:15 AM - 10:30 AM: Morning Break (15 minutes)
10:30 AM - 11:15 AM: Session 3 - "Not Screwing Up Good Fruit"
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Speaker: Renee Threlfall University of Arkansas
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Examination of common mistakes in winemaking.
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Focus on proper vessels, oxygen management, and storage practices.
11:15 AM - 12:00 PM: Session 4 - "Cash Flow Management and Business Scaling"
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Speaker: Jason Summerour & Gary Wiseman
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Insights into managing cash flow for wineries.
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Strategies for scaling and growing a successful business.
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Testimonials from successful businesses.
12:00 PM - 1:00 PM: Lunch Break (1 hour)
1:00 PM - 2:30 PM: Breakout Session 1
2:30 PM - 3:45 PM: Breakout Session 2
3:45 PM - 4:00 PM: Networking Break (15 minutes)
4:00 PM - 4:45 PM: Session 7 - "Understanding Your Target Market"
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Speaker: Chris Thomas, Yonder Agency
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Analysis of generational differences in wine consumers (Baby boomers, Gen X, Millennials, Gen Z).
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Strategies for effectively selling to each demographic.
4:45 PM - 5:30 PM: Session 8 - "Georgia Wine & Grape Commission"
5:30 PM - 6:00 PM: Closing Remarks
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Summary of key takeaways from the day.
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Thank you to speakers, sponsors, and attendees.
6:00 PM - 7:00 PM: Networking Reception
7:00 PM: Dinner